Mobie is my final project at Netcraft academy.
The Idea came from my experience with booking tickets for the cinema

Challenge

In Israel there are more than five different cinema companies. In many cases you will have at least two different cinemas close by, this fact forces you to search on a few platforms.finding tickets for the movie you like at times you like can be hard work.

Personas

Shira Bergman

Shira is a single 40 years old woman. She is Busy and successful in her job as a Journalist. Shira travels a lot due to her job and quite often she may spend the night in different cities, and her favorite free time activity is going to the movies.

pain points

She never know what cinemas exist around the area

Goals

Find a good movie spontaneously

Shira Bergman

Tova, 71 years old, retired and Married. Tova never miss a movie on Saturday and Tuesday night with her husband.
There are two cinemas close to their house: Cinema city and Lev

pain points

Booking tickets through the cinema's website is a long process for her and she is always end edgy

Goals

Choose a movie without messing with the devices for too long

Tova's User journey

Booking tickets through the cinema's website is a long process for her and she is always end edgy

onboarding

Setting up the preferences is the most important thing for our audience in order to solve the problem of information load. When Tova enters the app, she has to set the day, hour and favorite genre, and the app will show Tova her most relevant result considering her location (or the location of her choice)

Search result

In my ideation process I sketched  few options for this screen, my first attempts showed a list or few components so the user could scan the most options in the same screen.
from the feedback I got I learned that sometimes "less is more"
The user was missing the cinematic experience, From there I reached the end result

Order & Payment flow

One of the biggest problem in choosing your seats through mobile apps these days, is the lack of space against many seats (this is a perfect example for "fat finger syndrome")In order to best solve this issue, I divided the cinema theater into four sections, so first you will choose one area and then you will choose the seat you'd like the most that is also available.