The project was created as a part of Productdesign.tips’s competition.
The challenge I chose is to help people reduce food waste.
The following project is a personal project and is not associated with Wasteless.


Food waste adversely affects the environment, price rates, and contributes to worldwide poverty.
40% of the food we buy never gets eaten, this fact is the biggest contributor to global warming.
Translated into money, we spend approximately 1,500$ a year on food thrown away.
The most surprising fact is that we, the households, waste the most food in the entire waste chain.

Who's wasting the most food?

44% Households

33% Restaurants

11% Grocery stores

10% Institutions

2% Industries

Who is the audience?

A family containing 40 years old parents and 2 children
·Living a modern life
·Medium-high socio-economic
·Shop at the supermarket twice-four times a month
·Love to savor an abundance of quality and varied food



·Afraid of food shortage
·Afraid to commit
·Fear of being considered stingy
·It’s too difficult with children!


·Want to feel like a good person
·Preserve the environment
·To save money
·Educate our children to appreciate food


· An easy way to reduce food waste while feeling abundance.


·In our world full of consumerism, it is difficult to estimate how much we should shop and cook in order to consume the exact amount of food that we need.
·People are facing the problem in many different situations starting with the choices they make in shopping, how to store, and cook our food.
·We value food less when it reaches our refrigerator.

How might we?

·How might we make it easier for the user to reduce food waste without drastic commitment?
·How might we track the user's food waste?
·How might we help the users plan their choices?

What if we could track the food we buy?

It could help us to:
·See the bigger picture of our shopping habits
·Measure our food waste
·Remind us when products are about to expire

Solution with Wasteless

In my research I learned about various products that offers different solutions for food wasting.
Wasteless allows supermarkets to price products based on expiration dates with the aim of providing a sustainable shopping experience with less waste, while increasing margins and revenues.
The company's proprietary AI solution tracks product rotation and waste risk in order to deliver an optimal markdown in case it's needed.
Customers can then choose different expiration dates with different discounts, making sustainable shopping options while saving money.

With the product’s database of Wasteless we can track the products post-purchase.

User's benefit

· Personalization- Learn about the user habits by questionnaire and tracking their shopping
· Push notification to remind about products that are close to expire - Will reduce food waste
· Plan meals with the ingredients you have at home
· Small challenges that will improve your reducing food waste
· Optional- Easily Pay at the supermarket through the app

Business benefit

· Repositioning
· Awareness


Adopt routines using small tasks

Small routine tasks will help the user to adopt good habits of reducing food waste



If it was a real project I would run a demo on a chosen supermarket's customers that use Wasteless Saas and I would measure the engagement, get feedback and learn what we can improve.


·food waste by Vox

·food waste Articlle by foodprint


·The nature step's document